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 PINNACLESPORTS.COM 
                                - Nov 22: Pinnacle Pulse: Issue 59 by: Pinnacle 
                                Sportsbook Football and Thanksgiving 
                                go together like Santa and Christmas. This week, 
                                over turkey with all the trimmings, discussions 
                                at dinner tables across the Nation will tell which 
                                team the public wants to bet. However, if you 
                                want avoid the gambling equivalent of indigestion, 
                                there are some key points to understand when sports 
                                books talk about “public money”. The strength of some teams 
                                seems so obvious that every armchair quarterback 
                                wants to believe they’re unbeatable. Selective 
                                memory takes over, as bettors see only one outcome 
                                and pour their money onto the “sure thing” 
                                after convincing themselves that the facts are 
                                overwhelming. The greatest weakness with these 
                                “locks” is they’re so easy to 
                                recognize that everyone has the same idea. What 
                                many players don’t realize is that the line 
                                reflects this and in many cases, books overcompensate 
                                for these public plays. An old rule of thumb was 
                                that if you saw the public on one side of a game, 
                                stay off that team! One of the best kept secrets 
                                in gambling is that the average player wins only 
                                49% of bets against the spread. Until a player 
                                develops their handicapping skills to become better 
                                than average, not even Pinnacle Sportsbook’s 
                                ultra-competitive -104 style pricing on NFL sides 
                                will help them. How can the public possibly 
                                do so poorly? In simple terms, the public thinks 
                                with their hearts and not their heads. If a line 
                                moves from -3 to -3½, public bettors are 
                                almost oblivious to the loss in value playing 
                                the favorite, and will keep betting it, regardless. To find who the public is 
                                playing in a game, look no further than your office 
                                or circle of friends. If everyone around the water 
                                cooler seems to agree what the right side of a 
                                game is, you’ve most likely found the public 
                                side. Further clues of public plays, include the 
                                use of terms like “National Champion”, 
                                “Undefeated”, and “QB Injury” 
                                when referring to a team. How can you bet with your 
                                head and avoid being one of the squares? One concept 
                                to set you apart from the public is to look past 
                                short-term streaks. For example, let’s take 
                                a look at the Cincinnati Bengals. I chose them 
                                because at 5-5, they look like an “average” 
                                team. The Bengals began the season 3-0 and as 
                                a result, this average team started receiving 
                                public money. Meanwhile, sharp bettors did not 
                                get excited over the quick start because it was 
                                “just three games”. The Bengals then proceeded 
                                to lose five of their next six games, and were 
                                suddenly a “bad” team on a three-game 
                                losing streak. The public, ripe to fade such teams, 
                                were disappointed when Cincinnati upset New Orleans. 
                                The sharps, viewing the season as a whole, saw 
                                the Bengals as just an average team – sometimes 
                                good, sometimes bad, but just average overall. Teams that look either great 
                                or terrible are seldom as extreme as their records 
                                appear. The public doesn’t appreciate this, 
                                which gives rise to many profitable opportunities. 
                                If an average or good team wins back-to-back blow-outs, 
                                the public will be quick to jump on the bandwagon. 
                                Similarly, if a team plays flat for two straight 
                                weeks, the public will fade them. In both instances, 
                                the smart play will be to swim against the tide 
                                of public opinion. Another smart tactic is to 
                                go against streaks, such as betting against a 
                                team that has won four games or more in a row 
                                to cover the fifth week. Players should also appreciate 
                                that teams on losing streaks are more likely to 
                                over-perform, and bet accordingly. Taking a quick 
                                look at this week’s card, a team seeing 
                                an increase in public support is the Chargers. 
                                They are the first NFL team to win four straight 
                                while giving up 24 or more points in each game. 
                               Laying 13 points against 
                                Oakland might be considered a “trap” 
                                game. What are players betting this 
                                week at Pinnacle Sports Book? Tampa Bay +11 -112 v. 
                                Dallas The Cowboys are coming off 
                                their biggest win of the season, knocking off 
                                the previously undefeated Colts. With last week’s 
                                solid performance and Dallas’s reputation 
                                for playing well on Thanksgiving (Dallas is 23-14-1 
                                at home on Thanksgiving), they are an easy public 
                                selection. Although the sharps have not expressed 
                                an opinion on this game yet, our opener of Dallas 
                                -9.5 was bet all the way up to -11. LSU +1 -114 v. Arkansas The fifth-ranked Razorbacks 
                                are still in the chase for a BCS Championship 
                                Game appearance. They have two difficult match-ups 
                                remaining: LSU, and the SEC Championship. In addition 
                                to winning out, Arkansas needs USC and Florida 
                                to lose. We opened Arkansas at -1.5, and took 
                                heavy balanced action. There is no obvious sharp 
                                side at the time of writing. Notre Dame +7.5 -114 
                                v. USC USC is less than 1/100th 
                                of a point behind Michigan in the BCS standings. 
                                If the Trojans win this week and again next week 
                                versus UCLA, they should move to the #2 spot and 
                                play for the national championship. Notre Dame 
                                is a long shot to catch Michigan and will likely 
                                play in another BCS bowl regardless of whether 
                                they win. We opened the Trojans at 
                                -6, and took a lot of early sharp action on USC. 
                                We found a “pressure point” at USC 
                                -7. The sharps keep playing USC at -7, but pass 
                                at -7.5. Irish backers seem content to play them 
                                at +7 or +7.5. The Trojans have recently dominated 
                                the Irish, winning the last four contests. USC 
                                has been especially strong under Pete Carroll 
                                in November, racking up a 19-0 record (including 
                                3-0 this year). Chicago +3 +111 v. New 
                                England Our favorite type of game 
                                to book is one where sharps play both sides, as 
                                in this game. Everyone knows Chicago’s offense 
                                has had problems - they’re ranked only 
                                19th in terms of yards per play. The Bears offense 
                                also has 20 giveaways; only five teams have turned 
                                it over more this season. Despite this, the Bears 
                                have the second best turnover differential at 
                                +9. In addition to forcing turnovers (#1 in the 
                                league with 29), the defense has scored five touchdowns 
                                on returns. When you have a team as polarized 
                                as Chicago, sharps often line up on different 
                                sides, each believing their methodology is more 
                                valid than the others. New York Giants -3 -114 
                                v. Tennessee Despite Eli Manning’s 
                                poor performance versus Jacksonville on Monday 
                                Night (19 of 41 passing with 1 TD and 2 INTs), 
                                the Giants are getting backed by sharps and the 
                                public alike. The G-men opened at -3 +104, and 
                                have been favored by sports bettors at a 5:2 ratio. Pinnacle Sports Book 
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