TACKLE A LINGERIE MODEL

For Immediate Release -- January 17th, 2006

For five lucky Bodog.com players, Super Bowl XL will be a game like no other. As a lead up to the Bodog.com Lingerie Bowl III, the digital entertainment powerhouse has announced its "Tackle a Lingerie Model" contest.

The "Tackle a Lingerie Model" contest is running from January 16 through January 29, 2006. Five of the contest hopefuls will be randomly chosen on January 29 to win a Super Bowl weekend prize package, which includes a flight for two to Los Angeles; two nights' hotel accommodations; tickets and sideline passes to the Bodog.com Lingerie Bowl; and $500 in spending cash.

To top it all off, during halftime of Bodog.com Lingerie Bowl III, one of the five finalists will be chosen to tackle a lingerie model in front of thousands of fans and a worldwide pay-per-view television audience. Should the finalist be successful in tackling the model, he or she will be accorded a $10,000 Bodog.com betting account and - perhaps most importantly - unparalleled bragging rights. The contest also features an impressive consolation prize: Should the finalist miss the tackle, he or she will walk away with a $2,500 Bodog.com betting account.

There are a number of ways for Bodog.com players to be eligible for the random draw, which will be held January 29.

Newcomers to Bodog.com can enter the draw by opening an account and depositing $20. Bodog.com players who have an account but have yet to deposit will also be eligible for the contest, upon depositing $20 into their player account.

For existing Bodog.com sports bettors, online casíno and poker enthusiasts, the opportunities to be part of the Super Bowl extravaganza are many. Placing a parlay bet will give sports bettors a ticket into the draw. Online casíno players who post up real money in the "Food Fight" slot machine will also be entered. As for online rounders, a win in the Bodog.com Lingerie Bowl III Trip poker tournament will earn a ticket to Los Angeles for the February 4-5 weekend.

"We are extremely excited to offer our players an opportunity to be a part of this spectacular event, and more specifically a chance to tackle one of the lingerie models," says Calvin Ayre, Founder and CEO of Bodog.com. "The `Tackle a Lingerie Model' contest marks one of the most highly anticipated segments of the Bodog.com Lingerie Bowl. In fact, the segment is so popular that Bodog.com bookmakers have posted a line on whether the contest finalist will be successful in tackling the model. If you ask me, I wouldn't know where to put my money."

Promising to once again deliver an alternative, live show for viewers eager to see a halftime program that's uplifting, the sexy Bodog.com Lingerie Bowl is set to blitz audiences on Super Bowl Sunday. The 90-minute sports and entertainment extravaganza offers free admission to the L.A. Memorial Coliseum on February 5 for fans to watch Super Bowl XL on screen and experience Bodog.com Lingerie Bowl III in person.

The many celebrities in attendance will include: model/actress Jenny McCarthy; the Web's No. 1 downloaded model Cindy Margolis; NBA legend Dennis Rodman; MTV personality Trishelle Cannatella; WWE diva Christy Hemme; Playboy's Miss April 2001 Katie Lohmann; pop star Willa Ford; Chicago Bears defensive lineman William "The Refrigerator" Perry; Ryan Starr of "American Idol"; model/actress Tamie Sheffield; Fox Sports announcer Mike Goldberg; and rock star Bif Naked of Bodog Music.

For contest details, see https://www.bodog.com/welcome/football/lingerie-bowl/contest/

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