| BRING ON THE BIG GAME
 Jacksonville has opened its doors to 
                                        the world, ready for the arrival of SuperBowl 
                                        XXXIX. The "River City" is ready to welcome 
                                        the tens of thousands of visitors pouring 
                                        into northeast Florida during Super Bowl 
                                        week, ready to showcase ALLTEL Stadium 
                                        to the biggest TV audience of the year, 
                                        and ready for the two championship teams 
                                        that will battle it out for the SUPER 
                                        BOWL title and the Vince Lombardi Trophy.  ALLTEL IS ALL SET  Opened in 1995 for the Jaguars' inaugural 
                                        season, ALLTEL Stadium sits on the shores 
                                        of the majestic St. Johns River where 
                                        the Gator Bowl was once located. Built 
                                        in a short period of 9 months, it remains 
                                        one of the best sports complexes in the 
                                        country. To prepare for Super Bowl XXXIX, 
                                        the stadium underwent a $64 Million renovation 
                                        that was completed prior to the 1003 season. 
                                        Among the additions were a Terrace Suite, 
                                        a 25000 - square foot sports bar, a 10000 
                                        - square-foot patio with a view of the 
                                        field, 20 new escalators, and four new 
                                        elevators. Also, two new video boards-towering 
                                        above each end zone - were installed and 
                                        new practice fields were developed. ALLTEL 
                                        officially seats 76,877, but stands added 
                                        behind the South end zone have raised 
                                        Super Bowl capacity to more than 79,000. 
                                        The stadium hosts the annual Florida-Georgia 
                                        college football game, the Gator Bowl 
                                        contest (won this year by Florida St. 
                                        over West Virginia), and will be the site 
                                        of the first two ACC title games, starting 
                                        this December. It also has held concerts 
                                        by U2, Shania Twain, George Straight, 
                                        and NSYNC, and was the site of the Billy 
                                        Graham Crusade, which had four days of 
                                        sold out shows in 2000. Jacksonville is 
                                        the 12th city to host the SuperBowl and 
                                        ALLTEL Stadium becomes the 15th different 
                                        facility to welcome the league's championship 
                                        game.  FLORIDA FOOTBALL With Jacksonville joining the list, Florida 
                                        has now hosted 12 Super Bowls, the most 
                                        of any state. Previous Super Bowls in 
                                        the Sunshine State have been played in 
                                        Miami (eight times) and Tampa (on three 
                                        occasions). California ranks second, having 
                                        hosted 11 Super Bowls, and Louisiana is 
                                        third with nine games, all in New Orleans. 
                                        Florida is also a major producer of NFL 
                                        talent. At the start of the 2004 season, 
                                        league rosters were stocked with 173 players 
                                        from the state. That number ranked behind 
                                        only California (200) and Texas (174). 
                                        There were 11 players from Jacksonville, 
                                        including the Jaguars' own Rashean Mathis; 
                                        the team's starting left cornerback who 
                                        graduated from Englewood High School. 
                                        Miami was home to the most NFL players 
                                        of any city in the country with 24. The 
                                        state also is well served in terms of 
                                        college representation. The University 
                                        of Miami had 43 players in the league, 
                                        first among the nation's schools.  THE COVERAGE IS WORLDWIDE 
                                       Super Bowl XXXIX will be televised to 
                                        230 countries and territories in 30 languages 
                                        by 54 different television partners, making 
                                        the game available to a worldwide audience 
                                        estimated to be between 750 million and 
                                        a billion people. There are 14 international 
                                        television partners carrying the game 
                                        live: Global, Canada; Dragon TV, China; 
                                        TV2, Denmark; Canal Plus, France; Premiere 
                                        World, Germany; Sky Italia, Italy; NHK, 
                                        Japan; Nippon Television, Japan; NTV Plus, 
                                        Japan; Televisa, Mexico; TV Azteca, Mexico; 
                                        Canal Plus, Spain; BSkyB, UK; and ITV, 
                                        UK. Several international "first' will 
                                        be recorded. The NFL's Mexican broadcasters 
                                        - TV Azteca and Televisa - will each be 
                                        on -site and air the game live. ITV, the 
                                        largest commercial broadcaster in the 
                                        United Kingdom, is covering its first 
                                        Super Bowl. And China' Shanghai Media 
                                        Group is producing a live broadcast which 
                                        will be seen nationwide on Dragon TV. 
                                        The BBC and Grupo Acir are providing live 
                                        radio coverage for fans in the UK and 
                                        Mexico respectively   |